Under the program, each state and union territory is paired with another state or union territory to promote mutual understanding and to encourage the sharing of best practices, traditions, and cultural heritage. The program also includes various activities such as student exchange programs, cultural festivals, and workshops.

The program emphasizes the need to preserve and promote India’s rich cultural heritage and to create a sense of pride among citizens about their country’s unique identity. It aims to promote national integration and create a feeling of belongingness among all citizens of India, irrespective of their background.

Through Ek Bharat Shreshtha Bharat, the government also seeks to promote tourism and economic development by showcasing the unique cultural and natural attractions of each state and union territory. The program aims to make India a more cohesive and prosperous nation by harnessing the power of cultural diversity and national unity.

Overall, Ek Bharat Shreshtha Bharat is a visionary program that seeks to promote unity, diversity, and inclusiveness in India. It is a flagship initiative of the government that is helping to create a more harmonious and prosperous society for all Indians.